8am Check-in and breakfast
"The Importance of Curating Content: How Indie Media Influences NYT Now"
Clifford J. Levy, assistant masthead editor of The New York Times, and the editorial lead for NYT Now, will give a short talk on creating an indispensable news app in the age of aggregation. A Q&A will follow.
9:45am First class: The Best Ways to Grow Your Audience on Social Media Right Now
Allison Lichter, social media and audience engagement editor for the Wall Street Journal, will teach a primer on the current, best ways to use Facebook, Twitter, Instagram and Pinterest to grow your audience, whether you're a freelancer or a staffer. You'll learn the latest research, trends and changes to these platforms to come up with an engaging social media plan.
11:15am Second Class: Take Your iPhone Photos to the Next Level
The best camera is the one you have with you, and Justin Lin, founder of the photo, video and creative education center, BKC, will teach a special version of his popular "iPhoneography" course for those of us toting iPhone and Android smartphones. He'll show us the smartphone camera's inherent strengths, his favorite third-party apps and how they work, as well as how to tweak the camera and options to get what you want.
1:30pm Third Class: Podcasting 101
Mitra Kaboli, producer of the award-winning podcast, The Heart, and editor of podcasts for Bon Appetit and Crain's New York, will relay the benefits and basics of producing a podcast, from tips on writing for audio, to the costs of hiring an engineer and editor.
2:45pm The Economics of Freelancing, presented by The Yard
The rise of well-funded sites has translated into better-paying assignments for freelance writers, but how easy is it to make a living from freelance writing? And what is the current outlook for freelance photographers and podcasters? We'll talk about the rates at various media outlets, how to craft the perfect pitch, and building a sustainable, stable career from freelance work. Featuring writer Noah Davis ("If You Don't Click on This Story, I Don't Get Paid"), Lindsay Mannering, Deputy Editor of Bustle, photographer and blogger Clay Williams, and podcast producer, Mitra Kaboli.
4pm What Does a Successful Media Company Look Like in 2015?
5-6pm Happy Hour